Companies can not only establish business relationships with private consumers, with their employees or with other companies but also with public authorities. Information is exchanged between companies and public administrations, but it is also possible to establish a business relationship between the two. So let's find out about B2G with Giaiphapdonggoi.net!
1. What is B2G?
B2G - Business to government is a business model in which a business sells products, services, or information to federal, state, or local governments.
What is B2G?
There are two other commonly known models. Most businesses focus on selling goods and services to consumers - or individual buyers. This business-to-consumer model is known as B2C. Then there are businesses that sell to other businesses. This is a business-to-business or B2B model.
To simplify processes for both companies and public authorities, communication in B2G is increasingly happening online. For those companies, significantly faster processing of applications is ideal and means a more efficient transaction can take place. For example, you can download the form directly or transfer your taxes. B2G will usually aim for a long-term working relationship and is characterized by high order volume. Therefore, it is important for both parties to communicate quickly and well.
B2G is often paired with "marketing" to form B2G marketing. This is another term you will likely see used in the business-to-government model. B2G marketing or "public sector marketing" includes the use of print, digital, events, and other types of marketing to communicate the products and services that a business has available to the government.
2. Possible B2G Situations
There are very different starting points for business-to-government relationships. Companies and governments interact for very different reasons. Sometimes it's about business relationships, sometimes formal processes are handled, and sometimes B2G is a hiring relationship. The scenario depends on the type of authority.
Possible B2G scenarios
Buy products and services
The classic form of a business relationship is the purchase of a product or service from one party by another. Authorities often use offers from private companies. Above all, there is a great demand for technological solutions, such as for the security of personal data.
B2G processing online
To simplify cooperation especially from the point of view of companies, more and more public administrations are offering online service options on their websites. You can download templates for required documents or applications and generally submit them directly to the required regulatory authority. Payment processing, updating business information, etc., can also be done online.
Recruiting new employees
If you are a company looking for new employees, working with public authorities can be well worth it. You should check to see if your state has a government portal for advertising jobs - this is a classic B2G partnership. As a company, you can place your recruitment ad there for free and benefit from their large audience. Since both job placement and career guidance are among the main tasks of this portal, a wider range of possible jobs also benefits the state.
Lobbying
The goal of lobbying is to promote the influence of companies, for example, over political decisions. Lobbying is part of public affairs management, an interface between companies and society. This is done by business associations or public bodies on behalf of a company. The focus is on the company's interests, which will be communicated within the legal framework. The most commonly used methods are press releases or advertising campaigns.
Public Private Partnership (PPP)
A PPP is an agreement between a government agency and a private business. For example, a government agency is any federal agency. In a public-private partnership (PPP), both partners contribute their available resources such as personnel, capital or expertise to jointly support a project of interest. This means that transactions of a financial nature are not considered PPP. The respective functions of both parties are specifically defined: The company is responsible for ensuring that the required service is provided, and the government agency for ensuring that the common objectives are met. The degree of cooperation can vary, but it is always specified in the contract and is designed for the long term.
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3. What's so special about B2G relationships?
What's so special about B2G relationships?
If government agencies require services or products, such as technological solutions to process data or carry out a construction project, the government will assign mandatory contracts to companies. private. These types of orders are very attractive to companies, as they often represent a secure source of income. Marketing measures in business-to-government transactions are used to convince agencies of the benefits of a company's products and services. A classic example of this are regional fairs organized for communities. Companies have the opportunity to showcase products and services that benefit the local community at these fairs. For example, these could be products or innovations for waste treatment or energy and water supply.
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