You've probably heard a lot about the phrase case study since college, and even at work, you'll find your boss and co-workers talk more. It may take a while for you to understand the "mess" about a Case Study, but specifically in the field of Marketing, what is a Case Study and how this phrase is used, let's read on with Giaiphapdonggoi.net. below!
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1. What is Case Study?
A case study is an in-depth study of a person, group, or event. In a case study, nearly every aspect of a subject's life and history is analyzed looking for patterns and causes of behavior. Case studies can be used in a variety of fields including psychology, medicine, education, anthropology, political science, and social work.
What is Case Study?
It is hoped that the learning gained from studying one case can be generalized to many other cases. Unfortunately, case studies tend to be highly subjective and it is sometimes difficult to generalize results to a larger population.
While case studies focus on an individual or a group, they follow a similar format to other types of psychology writing. If you are writing a case study, it is important to follow the rules of the APA format.
2. Benefits and Limitations of Case Study
A case study can have both strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is right for their needs.
Case study benefits and limitations
One of the biggest advantages of a case study is that it allows researchers to investigate things that are often difficult to reproduce in a laboratory. Some other benefits of Case Study:
Allows researchers to collect a lot of information.
Give researchers the opportunity to gather information about rare or unusual cases.
Allows researchers to develop hypotheses that can be explored in empirical research.
On the negative side, a Case Study:
Not necessarily generalizable to larger populations.
Cause and effect cannot be proven.
May not be scientifically rigorous.
May lead to bias.
Researchers may choose to undertake a case study if they are interested in uncovering a unique or recently discovered phenomenon. The insights gained from this study can then help researchers develop additional ideas and research questions that can then be explored in future studies.
3. Types of Case Studies
There are several different types of case studies that psychologists and other researchers can use:
Types of Case Studies
Collective case studies: These studies involve studying a group of individuals. Researchers will be able to study a group of people in a given context or consider an entire population of people.
Descriptive case studies: These studies involve starting with a descriptive theory. The subjects are then observed and the information collected is compared with pre-existing theory.
Explanatory case studies: These are often used to investigate cause and effect. In other words, researchers are interested in looking at factors that may have actually caused certain things.
Exploratory case studies: They are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses.
Instrumental case studies: These studies occur when individuals or groups allow researchers to understand more than what was initially obvious to observers.
Intrinsic case studies: This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his children are prime examples of how an intrinsic actor study can contribute to the development of a psychological theory.
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4. When to do a Case Study?
A case study is a suitable research design when you want to gain in-depth, contextual, specific knowledge about a particular topic in the real world. It allows you to explore the main characteristics, meanings and implications of the case.
Case studies are often a good choice in a thesis or dissertation. They keep your project focused and manageable when you don't have the time or resources to do large-scale research.
When to do a Case Study?
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You can use just one complex case study in which you explore a topic in depth, or carry out multiple case studies to compare and shed light on different aspects of your research problem.
Step 1: Choose a case
Once you have developed your problem statement and research question, you should be ready to choose the specific case you want to focus on. A good case study should have the potential to:
Provide new or unexpected insights on the topic.
Challenge or complicate existing assumptions and theories.
Suggest practical action directions to solve the problem.
Open up new research directions in the future.
Unlike a quantitative or experimental study, a robust case study does not require a random or representative sample. In fact, case studies often intentionally focus on unusual, neglected, or outliers that can shed light on the research problem.
However, you can also choose a more common or representative case to model a particular genre, experience, or phenomenon.
Step 2: Build a theoretical framework
While case studies focus more on specifics than general theories, they often must have some connection to theory in the field. In this way, the case study is not just a single description, but integrated into existing knowledge on the topic. It can be aimed at:
Model a theory by showing how it explains the case under investigation.
Extend theory by exploring new concepts and ideas that need to be incorporated.
Challenge a theory by discovering an exception that doesn't fit the established assumptions.
To ensure that your analysis of this case has a solid academic foundation, you should conduct a literature review of sources relevant to the topic and develop a theoretical framework. This means identifying key concepts and theories to guide your analysis and interpretation.
Step 3: Collect your data
There are many different research methods you can use to gather data about your topic. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., articles, photographs, official records ). Sometimes a case study will also collect quantitative data. The aim is to understand as much as possible about the case and its context.
Step 4: Describe and analyze the case
When writing a case study, you need to synthesize all relevant aspects to give the most complete picture possible of the topic.
How you report your findings depends on the type of research you're doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for methods, results, and discussion.
Others are written in a more narrative style, aiming to explore the case from many different angles and analyze its meaning and implications (for example, by using textual or analytical analysis). discourse).
However, in any case, be sure to provide contextual details about the case, connect it back to the literature and theory, and discuss how it fits into stereotypes or controversies. broader argument.
Case studies can be a useful research tool, but they need to be used wisely. In many cases, they are best used in situations where conducting an experiment would be difficult or impossible. They are useful when looking at unique situations and allow researchers to gather a great deal of information about a particular individual or group of people.
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