What is consumer behavior? Understanding what is consumer behavior and the factors affecting consumer behavior will help administrators understand the psychology of customers, thereby having solutions to promote their business. In the article below, I will share about consumer behavior.
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Learn about dynamic atsc consumer behavior
1. What is consumer behavior?
Consumer behavior is understood as the reactions that individuals show in the decision-making process to buy certain goods and services. Understanding consumer behavior will help businesses come up with appropriate products, marketing and sales strategies.
2. The importance of identifying consumer behavior
Determining consumer behavior is extremely important because it determines the psychological factors of customers for the products and services of the company, they can decide to buy or not to buy your products. Because understanding the psychology of customers helps you form marketing plans as well as plans to produce products in the most reasonable and effective way.
Buyer behavior is influenced by four major factors: cultural, social, personal, and psychological. All of these factors give us the basis to know how to reach and serve buyers more effectively.
Learn about the importance of organizational behavior
Today, many economists have studied consumer behavior because understanding the needs, wants and criteria of customers helps them to produce products and services that satisfy customers. desired customer needs attract more customers. In addition, it is also possible to adjust marketing strategies to suit each specific situation in each specific period
3. Factors affecting consumer behavior
The buying behavior of consumers is influenced by many factors, especially those of culture, preferences, personality as well as the environment.
According to Kotler & Levy, user behavior is the specific behavior of an individual when making decisions to purchase, use and dispose of a product or service. Define consumer behavior:
First: People's thoughts and feelings in the process of shopping and consuming.
Second: Consumer behavior is dynamic and interactive because it is affected by factors from the external environment and has an impact on that environment.
Third: Consumer behavior includes activities: purchasing, using and handling products and services.
Factors that determine consumer behavior
The factors affecting consumer behavior can be divided into the following three factors:
- The first is the cultural factor: In each different culture, there will be different ways of receiving and purchasing products and services. Therefore, culture has a great influence on demand. demand behavior of consumers in the market
- Second is the social factor: The big factor to the consumer behavior in many different aspects can be about political family, Geography.
Each role is associated with a status that reflects the general respect of society, appropriate to that role. Therefore, buyers often choose products that speak to their roles and status in society. Marketers need to be aware of the social status of products and brands. However, statuses not only varied according to social classes, but also varied geographically.
Things to know about consumer behavior
- The third is an individual factor: An individual's preferences, needs, and wants greatly influence consumer behavior. A person may like or dislike this product or service. demand for each product and service in the market. Therefore, people's preferences have a great influence on consumer behavior, finding out people's preferences will help you understand their psychology and needs, thereby providing products and services. Meeting that need to satisfy customer satisfaction.
>> The recent sharing will help us better understand organizational behavior to have further views as well as marketing strategies for corporate groups to create new products that meet the desired needs. customers, making our business more effective studying organizational behavior is a long process. Therefore, it is necessary to really focus on investing in this research. You can leave questions to us via hotline 0911 904 968 and don't forget to follow for more interesting and useful articles only at giaphapdonggoi. net
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