Content marketing is a marketing strategy used to attract, engage, and retain audiences by creating and sharing articles, videos, podcasts, and other relevant media. This approach establishes expertise, increases brand awareness, and keeps your business in mind when buying what you sell. Let's learn about Content marketing with Giaiphapdonggoi.net!
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1. What is content marketing?
Content marketing is the development and distribution of useful, relevant content - blogs, newsletters, white papers, social media posts, emails, videos and the like - to customers. current and potential products. When done right, this content conveys expertise and makes it clear that a company values the people it sells to.
What is content marketing?
Consistent use of content marketing establishes and nurtures relationships with your potential and existing customers. When your audience sees your company as a partner that cares about their success and a valuable source of advice and guidance, they're more likely to choose you when it's time to make a purchase.
Content marketing is a tactic that is starting to prove to be effective. In addition, it provides a competitive advantage. See what the data says about content marketing:
Businesses with blogs get 67% more leads than other companies.
Forty-seven percent of buyers view 3 to 5 pieces of content before interacting with a sales rep.
Companies that use content marketing have about 30% higher growth rates than businesses that don't use it.
72% of business-to-business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
2. How does content marketing work?
Your business can use content marketing to attract leads, make a case for your product or service when someone is researching what to buy, and close a sale.
To use content marketing effectively, you'll need to deliver the right content at each stage of the sales cycle - from awareness to consideration to purchase. Here's how companies use content marketing in each stage of the sales cycle to engage and sell.
How does content marketing work?
Cognitive stage
At the first stage of the sales process, your content should focus on the top concerns of your audience. Writing about their pain points, challenges, and questions will give you the best opportunity to interact with them. Content at this stage should be educational, advice on how to do it. Save your sales for the consideration and closing stages. The best content for this period: articles, blog posts, ebooks, videos, newsletters.
Eg:
One restaurant wrote a blog post about menu planning for a spring graduation party.
A bike tour company created a short video on the topic “3 ways to choose the right bike ride.”
An architecture firm created an e-book called “Questions to Ask Before Hiring an Architect”.
Consideration phase
During this stage, the content should provide a mix of useful information and marketing. It guides the reader on what features or functions to look for and how the different features address their needs. The content should, of course, lean towards what your business has to offer.
The best content for this stage: case studies, how-to articles, how-to videos, checklists/worksheets.
Eg:
A company that provides a cloud-based phone system created a checklist called “8 Ways to Improve Your Telephone Customer Service” detailing the features and functionality that help bring great customer service.
A landscaping company creates case studies on “The Biggest Mistake Most People Make When They Hire Landscapers.”
A catering company offers case studies of successful events, focusing on the benefits they deliver, such as “How to prevent food allergens at events your next” or “How to make sure your food service provider uses sustainable methods”.
End stage
Content marketing plays an important role when potential customers are close to making a purchase. At this stage, you can focus on selling, as long as you keep driving home why you are the best choice instead of just how great your service or product is.
Your central message here should be your expertise, your knowledge, and the distinct benefits of what you sell.
The best content for this period
: case studies, user-generated content, buyer's guides, product videos, research reports
Eg:
A consulting firm generates a research report demonstrating that businesses engage in strategic planning, external assessment and other services - shaped by the services the firm provides - will have higher growth.
A design firm that creates short videos showcasing the diversity of its work in different industries to showcase its diverse expertise.
Orthodontists encourage patients to contribute testimonials about their state-of-the-art equipment and top-notch service.
Refer to the company that produces PP plastic belt with good price in TP. Ho Chi Minh City
ent for a specific audience, you need to have a clear idea of their priorities, challenges, and interests. If you have a detailed description of your different segments, choose 1 or 2 to write about. Otherwise, create profiles of your audience members and potential customers before you begin.
Identify the appropriate formats. The right format corresponds to which stage of the sales cycle you're creating content for. Another important consideration includes what formats will help you best represent value. For some, this will be a video; for others, a checklist.
Decide who will write, edit, and proofread your copy. Your audience will judge your content based on its quality, and they should. Identify the right resources, internal or external, to create this work. Regardless of who created it, hire a professional proofreader to review anything before it gets out the door.
Determine how you will deliver. Will you post content on your website, email it to people, or print it for an event? Start with “where” you know your audience is likely to go and choose the right formats. For example, an article that makes sense when emailed, a checklist, or a spreadsheet can be posted on social media, and a buyer's guide is a good approach to pitch.
3. How to Get Started with Content Marketing
Content marketing can feel overwhelming, but it doesn't have to be. A successful content marketing campaign should be manageable and sustainable. Take the following steps to get started:
How to get started with Content Marketing
Define your audience. To create content for a specific audience, you need to have a clear idea of their priorities, challenges, and interests. If you have a detailed description of your different segments, choose 1 or 2 to write about. Otherwise, create profiles of your audience members and potential customers before you begin.
Identify the appropriate formats. The right format corresponds to which stage of the sales cycle you're creating content for. Another important consideration includes what formats will help you best represent value. For some, this will be a video; for others, a checklist.
Decide who will write, edit, and proofread your copy. Your audience will judge your content based on its quality, and they should. Identify the right resources, internal or external, to create this work. Regardless of who created it, hire a professional proofreader to review anything before it gets out the door.
Determine how you will deliver. Will you post content on your website, email it to people, or print it for an event? Start with “where” you know your audience is likely to go and choose the right formats. For example, an article that makes sense when emailed, a checklist, or a spreadsheet can be posted on social media, and a buyer's guide is a good approach to pitch.
Choose a sustainable schedule. It's easy to create an overly ambitious content marketing plan. Once you know your target audience and format, make a short-term plan (3-6 months) for some realistic content elements you can create, based on your budget and resources. Track how long it takes you to create each piece of content so you can build that time into your schedule.
Follow best practices. Clear, jargon-free, engaging content that only you and your colleagues will know. It should also include advice on how to do it. Preferably a short, relevant, actionable piece of content.
4. SEO and Social Media
4.1. SEO
Use search engine optimization (SEO)
Content marketing makes it easy for potential customers to find your business. One way this happens is by using search engine optimization (SEO).
Information abounds about SEO, but to get started, let's focus on a few important best practices.
Identify keywords
Keywords are the foundation of your SEO efforts. These important words and phrases are terms that potential customers enter into search engines when they are searching for a company, product or service.
When you include the right keywords in your content, you will attract more traffic. The best keywords are:
Plain language: the language your audience uses to describe their pain points and needs.
Relevant: keywords that match your expertise, products, and services.
Specific: a combination of your focus, industry expertise, prospect's pain point, and other relevant details.
Fulfill your promise
SEO has evolved so that success in search depends in part on how effective your content is. Search engines look at content copy, assess its relevance, and determine if it delivers what the title promises.
Because of how important search engines are to copy, it's important to use keywords throughout your content. Use the following principles:
Focus on 1 to 2 keywords. Avoid “keyword stuffing” by writing about what matters to your potential customers, focusing on just a few key phrases.
Use keywords in the title. Make what the article is about clear and unambiguous.
Use keywords throughout. Find ways to incorporate keywords into your content naturally.
Stay on topic. Good quality content that provides advice regarding
