Your workplace communication culture has a significant impact on experience, employee motivation, engagement, and the overall success of your business. Organizations with a culture of open, honest, and transparent communication benefit from happy and satisfied employees. In this article, let's join Giaiphapdonggoi.net to learn about what a communication culture is, the importance and benefits of a positive communication culture!
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1. What is communication culture?
Communication is about sending and receiving information and is often what motivates people. What people mean by "good communication" is very personal. Edward Hall (Cultural Affairs), the famous interculturalist asserts that culture is undervalued by communication. Thus, communication culture is a basic foundation of leadership.
What is cultural communication?
A workplace culture can be defined as the way your organization interacts with people, shares information, fosters conversations, and encourages employee voices to be shared. Furthermore, communication culture determines how employees communicate with each other, as well as how managers communicate with their team.
2. The role of communication culture in the workplace
The role of communication culture in the workplace has a significant impact on several key business and people-related KPIs. It has been proven that organizations with a positive culture of communication have a great competitive advantage and are more effective at building resilience and business continuity.
Since employee-centric organizations are well aware of the benefits of a culture of open communication, it is not surprising that many organizations are now rethinking their internal communication strategies and efforts. surname. Let's now look at the impact of employee communication on building a positive workplace culture and driving business success.
The role of communication culture in the workplace
Employee experience
According to research, 74% of employees feel they are missing out on company news. When employees feel informed about important company updates and when they are regularly connected with their colleagues and managers, it is inspiring to be the best version of themselves. would be much easier.
Employee engagement and productivity
An organization's communication culture has a great influence on employee engagement and productivity in the workplace. Therefore, when organizations ensure that their employees are always connected, they will see an increase in employee productivity.
Employee retention
Workplace communication has a significant impact on employee retention, and organizations that invest in their communication culture have lower employee turnover rates.
Align the workplace
Aligning employees with the overall business strategy is critical to the success of the organization, and the culture of communication plays a big role here. When employees align with shared goals and values, they are more likely to be loyal to their employers, and they often demonstrate a much higher level of commitment.
Brand Ambassador
Organizations with a positive culture of communication are more likely to encourage and facilitate their employees to become brand advocates. Since employee advocacy can have a significant impact on an organization's sales, marketing, and HR efforts, it's no surprise that every company these days is working to turn employees into brand ambassadors. brand.
Collaboration at work
Great communication cultures are those that encourage and support easy collaboration between different teams and departments.
Safety & Compliance
Open and transparent communication also enhances safety in the workplace. However, many employees still feel inadequately encouraged to share safety issues with their managers. In addition, many of them do not have an easy way to stay connected with their managers and safety representatives. Employers should encourage their workers, through a culture of open communication, to always share their safety concerns.
Change management
Change initiatives like digital transformation are much easier in organizations that support ongoing communication in the workplace. When organizations have a clear plan for how to communicate what, why, who, and when to change, they are more likely to garner employee consent and achieve alignment. in the organization.
Workplace improvement
Companies in which employees easily communicate and collaborate with each other are also more successful in driving innovations and optimizing their business processes. Also, such organizations are much better at facilitating their knowledge workers and promoting knowledge sharing among employees.
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3. Tips for communication culture
People's life experiences and cultural background lead to different interpretations, views and assumptions about actions and statements. In addition to the language barrier, there are different nuances, voices and gestures that also affect people's perspective and understanding when communicating. For example, hugging or shaking hands can signify friendship and warmth for some and absolute taboo for others; saying “no” can be the beginning of a negotiation or the bottom line; Establishing eye contact can show sincerity or be seen as disrespectful.
Communication culture tips
When leading cultures, it is important to be mindful of differences in communication so that participants can express themselves most comfortably without being rude or offending others.
Communication is not just verbatim speech. Feelings of respect, appreciation, and safety should be communicated in a gathering environment such as:
Adjust your communication style to better communicate with others.
Learn about the cultural rituals of different team members and adjust accordingly.
Sharp in reading and interpreting nonverbal behaviors and gestures. Gestures and body language are different and are a complex aspect of communication.
Ask questions to clarify norms and practices, such as unwritten rules, from other cultures.
Address language barriers – including having interpreters and translators take notes and allowing participants to ask or answer questions in their primary language. This takes time, but creates an atmosphere of acceptance, trust, and respect.
Use inclusive language - because of diversity including gender, limit the use of dominant language by men, such as man, he, he, etc.
Pause the tendency to judge to evaluate the statements and actions of others. Try to understand the feelings and thoughts behind the expression.
Recognize that high anxiety is common in cross-cultural experiences. Keep your spirits up, be patient and realize it's a learning journey.
Communication is always within a cultural context and includes words, intonation, gestures, a wide range of styles and shared meanings. To be able to communicate effectively in a cross-cultural environment, a leader needs to know their own style preferences as well as be aware of the barriers that can prevent a successful experience.
No matter where the leader or the participants are involved in the culture-communication style, people from that perspective think it's normal, natural, and right. Sharpness in different styles helps leaders change the way they communicate with participants. This is an important strategy for cross-cultural communication.
See also related articles:
- What is internal communication? How to build an effective internal communication strategy
- What is 5S standard? Methods and benefits of the 5S . standard
